[jampa]

Apple seems to be running out of steam. Xiaomi, "the Apple clone," is now releasing cars and XR devices. Meanwhile, it has been a while since Apple released a new product line. The last one was the Apple Vision Pro. With Apple Intelligence, they have shown that they can't "think different" anymore.

Sure, Apple will remain a trillion-dollar company for a long time, partly because its competition keeps shooting itself in the foot. Windows and Android are hostile towards power users and bloat the system with pre-installed apps, and they are both stepping on the gas.

But the real question is: how long can brand loyalty alone sustain the hype of new Apple products? And when will Apple stop being considered a "growth" company?

[dmix]

HN users will complain when a company tries to be all-consuming and unfocused then others deride them as uninspired when they are only focusing on a core business (which in this case still makes Apple endless amounts of money).

This is just some high fashion accessory they release, like a clothing company selling wallets on the side. It's not a big deal.

[ASalazarMX]

> Apple will remain a trillion-dollar company for a long time, partly because its competition keeps shooting itself in the foot

You must mean the competition was driven away. Apple and Google play a a dance that protects their profits, but Chinese companies didn't play by the same rules and were becoming too disruptive.

[seec]

Yep, Apple has lost its way. Looking at the release of the latest OnePlus 15, the only reason to keep going with an iPhone is basically ecosystem lockin.

In my opinion they are losing on all front but the chips, and those have become of secondary importance in smartphone and about to get heated competition in laptops.

In the short term, Apple can work on their pricing, considering their large margins they have a lot of runway, but they need to find something to keep being the top dog.