[k310]

There's an old adage, I don't know if it's still valid, that a higher price makes some people think that the product or service is actually worth more than a cheaper one. (think open source apps and operating systems)

That said, I believe that music/video production apps start around $5 and a lot more on ios, some unknown number on mac (many ios apps run on Macs since M1/Ventura)

I don't follow mac app prices/bargains since some sale sites shut down or are just too hard to find. For ios, I look at the bargain page below, which is how I got that rough lower bound.

The "virtue" of the mac app store is the visibility to many, whereas selling outside of it (still possible and desirable) has a findability problem, unless you know how to find your customer base by whatever means

P.S. I sometimes find useful mac apps via Hacker News, but I avoid "help, get me out of here" popular social sites.

https://www.igeeksblog.com/paid-iphone-apps-gone-free/

[thisislife2]

I've noticed some Chinese developers create 2-3 different versions of the same app with different name and slightly different layout, and sell it at different price point on the App Store. That's a great way to determine how much to price your product.