[jsheard]

> Is Apple expanding to the "luxury" fashion market?

They've been flirting with it for a while, remember they made a $17,000 solid gold variant of the first gen Apple Watch (which is no longer supported lol), and today they sell luxury Hermès edition watches at a 2-3x premium over the regular titanium models.

[smugma]

I got an Hermes (plastic?) strap as a gift and it’s way better than any other strap I’ve ever had. Plastic and steel still look brand new.

Is it worth 10-20X the price of a normal strap? No, but it’s called disposable income for a reason.

[coldtea]

>they made a $17,000 solid gold variant of the first gen Apple Watch (which is no longer supported lol)

I don't think the kind of people to spend $17K on a digital watch care that it's no longer supported - it's pocket change for them

[RandomBacon]

I think that's different. That's just premium flair for their product, whereas this is just a stupid fashion product.

[pseudalopex]

Both products could be viewed both ways.