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This actually looks pretty good. The key takeaway I got was that they know their business is dependent upon Intellectual Property rights, and that Generative AI in final outputs or productive work undermines the foundation of their future success vis a vis discounting or dismissing IP Law and Rights. That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it. Sure, use it for a pitch, or a demo, or a test - but once there’s money on the line (copyright in particular), get that shit outta there because we can’t own something we stole from someone else. |
And yes I know they do legal and agreed partnerships like with the Predator franchise, or the Beavis and Butt-Head franchise (yes they exist in CoD now...), and those only count for a tiny number of the premium skins.