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by exhilaration
5005 days ago
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No, the existing license Apple had for Google's map data specifically forbade turn by turn. According to the Verge, Google wanted a few more things before giving Apple turn by turn: "For its part, Apple apparently felt that the older Google Maps-powered Maps in iOS were falling behind Android — particularly since they didn't have access to turn-by-turn navigation, which Google has shipped on Android phones for several years. The Wall Street Journal reported in June that Google also wanted more prominent branding and the ability to add features like Latitude, and executives at the search giant were unhappy with Apple's renewal terms. But the existing deal between the two companies was still valid and didn't have any additional requirements, according to our sources — Apple decided to simply end it and ship the new maps with turn-by-turn." http://www.theverge.com/2012/9/25/3407614/apple-over-a-year-... |
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At the risk of making a poorly drawn simile, it would be like if I wanted an In N Out animal style burger, but didn't want the calories. So I decide to make my own inferior turkey burger. The decision to not have an awesome animal style burger that also comes with additional calories is my own, not that of In N Outs. The obvious problem with this simile is that In N Out doesn't have a ton of choice about the caloric content of its burgers, nor does it profit from the additional caloric content, but you get my point. If Google had not given Apple a choice, then yes, it would have been Google's decision. But ultimately, it was Apple who decided against giving Google more. As the article says
>The reports were validated earlier today by Google chairman Eric Schmidt, who was quoted by Reuters saying "what were we going to do, force them not to change their mind? It's their call."