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by sedatk 222 days ago
Eh, the whole "de-Brand" lingo comes from "de-Googling" which has unambiguously blamed Google for the act. The use of the same type of terminology automatically implies the same set of circumstances.

When you say "time to de-CocaCola" while all soda products are susceptible to a certain health hazard, you can't say "Obviously, CocaCola isn't being blamed here".

The analog of your example would be "time to get out of the cloud" for the article.
2 comments
9rx 222 days ago
> the whole "de-Brand" lingo comes from "de-Googling"

Which no doubt stems from more practical usage, like "de-worming". That does not imply that there is blame to go around. You are not blaming the worm — you just want rid of it because it is not something that is working for you.

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caconym_ 222 days ago
The issue is specific to Apple! IIUC they're the only mainstream cloud storage provider that provides E2EE, and I'm sure many of their customers chose them over their competitors for that reason.
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