[dangus]

While I can appreciate all of this, and I’ve seen other organizations using the Shape Up methodology, I think that Basecamp themselves are not a very good case study of success.

They have been losing relative mindshare and possibly marketshare more recently. Its competitors are growing more aggressively.

[Bocajmai]

True, but is that a strategy problem rather than an operational one? Have they lost the ability to ship, or are they misaligned on what people want? You need both.

I'm not sure I know the answer, but it's a very good point! Thanks