[neilv]

* It's lowering the friction to the site identifying the user (separate from the identification done now by the more sophisticated third-party tracking by surveillance companies like Google and Meta), even for sites that previously couldn't justify the friction of trying to do that.

* It's putting surveillance companies even more in the loop, building on the recent "log in with [surveillance company]" buttons, while existing login methods are destroyed through dark pattern practices or simply removed.

* It can be a ready-made platform, waiting for the next authoritarian government directives that say, now that everyone is hooked up or can easily be hooked up, turn on oppressive feature X, Y, or Z for all targeted Web sites/people.

[cartofupai]

The surveilance conpanies are already in the loop. They get the email verification code. This attempts to make the process smoother.