So if I advertise my golfing equipment only in golf clubs, and golf clubs happen to be predominantly visited by old white men, am I discriminating against the young, against women, and against people of color?
There's a big difference between first-order and second-order effects. If you explicitly check the box that says "show this job only to old white men" then we can prove your intent was to discriminate. If you advertise at a golf club, we have no such proof.
Also, unless the golf club is discriminating, female golfers are just as able to see the ad -vs- male golfers.
Meta does not provide such a checkbox for explicit gender selection in Europe for job adds - it’s forbidden by law. But you can select interest, such as golfing. If more men happen to be interested in golf, more men will see your add.
Also, unless the golf club is discriminating, female golfers are just as able to see the ad -vs- male golfers.