[ahaucnx]

I actually think this could be the completely wrong approach.

By focusing on only one persona, you might focus on one that for reasons NOT covered in this questionnaire does not work out.

Practical example from us at AirGradient. Initially, we had a strong focus on selling air quality monitoring to schools.

Our strategy would have ticked all boxes in this article but selling to schools turned out to be extremely difficult. In our case, the problem was that decision makers are often not the people benefiting from the solution. Another reason for that persona being very difficult was that air quality is not a core competency of a school.

So I actually think that you should have a relatively broad approach because often the customer that you will be successful with you actually might not know when you start.