[jbwyme]

When I first started reading, I thought "Now THIS is something Facebook should have been doing all along. It's a perfect fit.". Then I read:

2. Your friend is notified instantly

Friends enter their own shipping info and can swap for a different size, flavor or style before the gift ships.

What!? This seems like a huge product miss. It's almost the equivalent of buying someone a gift card. It removes the element of surprise that makes gift giving great and takes a lot of personality out of giving the gifts. I get that it's more practical but since when has giving gifts been about practicality?

IMO it would be a much better implementation to say "a friend is sending you a gift! Fill out your address so we can ship it out to you: ...".