[henning]

Nothing asserted here is simple. And after reading all that it's still hard to design and build a game that will cut through the noise of all the other games coming out on Steam.

It's not a matter of "simple vs. easy". If you have to write many words to list your ideas and you state each idea is deep and connected to all the other ideas, the thing you are talking about is not simple.

[TillE]

This is an extremely interesting article about game design and it's a bit silly to fixate on the title.

[madsushi]

I think it's tongue-in-cheek.