[timenotwasted]

"It’s to help people find work that feels easy for them — not necessarily work they already know how to do, but work that feels obvious for them to get done by whatever means possible"

Having worked across the spectrum of big co. and startups this is much easier to do from a startup/small co. perspective. The larger the company gets the less likely this is going to be the case even for the ones that are more amenable to shifting folks around regularly. The Venn diagram of fulfilling work and the team that you're on gets further spread the larger the company you're on and will change rapidly on you.