[matt89]

Indeed but it feels like a lifetime ago. I miss those days where I would look up to google and their products, as something new, cool and "not-evil".

[hitarpetar]

it's always been marketing

[neilv]

Maybe. But if the founders were at all pre-gold-rush Internet people, sentiments like "don't be evil" seemed (in my impression at the time) more the genuine norm than the exception.