[pooriaazimi]

> I think most people, including myself, search for apps either by name or icon

I think that's the problem. It sounds crazy, but for most of us, the icon is actually one of the most important deciding factors... A shitty app (with horrible usability and UX) with a nice icon sells an order of magnitude more than a decent, pretty app (UX-wise) that couldn't afford a great designer for their icon.

This is (I think) the reasoning behind the change. How much have they succeeded? That's a whole other issue. But I think they aimed for the right thing.