[mikemoka]

Because the App Store is ruled by small studios this will have a massive long term effect on the app store itself and its key competitive advantage over android, which is of course it's ability to provide "a (funtional) app for everything". If small studios will have trouble getting discovered they will have trouble in generating revenue and when that happens many other small studios, that don't have enough money for ads at launch, will lose interest in the marketplace as well.