> While menu prices did increase, costs rose by an average of just 1.5% –equivalent to about 6 cents on a $4 hamburger, down from the 15-cent increase reported in the September study.
Prices are not related to costs. That's just a lie to folks use to justify price increase to the market. Prices never decline when costs do unless the consumer is wise enough to know like in the case for gasoline.
Have you seen how fries are made at McDonald’s? There’s nearly zero labor involved. It’s nearly automated. You’re paying that price cause that’s what the market will bear and McDonald’s needs to see profits go up.
https://news.ycombinator.com/item?id=44968997
Same with Chipotle.
https://news.ycombinator.com/item?id=45762671
Who pays the profits? Like tariffs, the consumer. You pay for these billions in annual profits.