[tim333]

I'm guessing firstly it won't be a lot cheaper and secondly it may appeal to the very large number of people who buy cheaper windows laptops.

[epolanski]

And who cares about such a segment? There's very little money to make there.

It's highly competitive, the audience is budget oriented, in fact not sure if they are why would they consider the cheap but sure pricier MacBook.

[tim333]

There's a lot of them though. Apple's sales are about 22 mil macbooks/yr, total laptop sales are like 260 mil, or about 9%.

In phones Apple have about 27% and a cheaper phone in the $599 16e.

I don't see why they shouldn't go for a similar strategy to the phones.