I've taken the position that if something is too expensive without ads, it's too expensive for me. My life is blissfully, nearly entirely, ad free. The only downside is I'm an alien on my own planet, blind to the continuous swamp of advertising everyone around me lives in.
I feel you on that, I almost never see ads and don't know how people subjugate themselves to it (by not running an ad blocker of any kind, nor paying to remove ads)