[klapinat0r]

While I agree completely to Marco's post, I also want to point out, what I believe is, the underlying root of evil: "The iPad is easy" (or the X is easy).

Expecting that something is easy and always works is not that helpful, and to some extend removes responsability from the consumer (which is great for the consumer in the short run).

It doesn't help that we (techies and others) use catchy phrases such as "It's easy" to convince people to give it a try. Because, for some, it will be difficult.

When you tell older generations about something "new" (email, smartphone, tablet, whichever) and they're hesitant or slightly sceptical, it's easy to hear yourself giving the argument: "But it's easy, you just have to...".

Don't say "but it's easy" in cases where you should've said "but it's easy for me".

Should the iPad experience be better? Sure, and I'd love to see them continue to strive towards it. My point is the other end of the equation: the consumers.