[carlosjobim]

You missed my first sentence. If there are 9 million Swiss consumers who are potential customers and 40 million Americans who are, then it doesn't matter if the average Swiss is richer than the average American.

Average and means have no significance in this matter. There are more Americans who can afford cheese from Switzerland than there are Swiss people.

[cjs_ac]

Are there sufficiently many Americans shopping in any individual supermarket who are willing to pay for that cheese for it to be worth that supermarket stocking that cheese? Distribution to retailers is not a simple problem in the food industry.

[carlosjobim]

I would suppose so. Supermarkets in both Europe and America have made gigantic improvements in just the last 7 years in variety and quality of products they offer. Most people haven't noticed since it's a constant and accumulating process, but you find much more stuff today in the supermarket than what you used to. And the reason is partly from greatly improved logistics and distribution.