[ckdot]

In German „Swiss cheese“ simply means „Schweizer Käse“ or „Käse aus der Schweiz“ - but you’ll usually still find the exact type like Emmentaler on the label and packaging. So, as a German, it’s a bit amusing indeed.

[kleiba]

Exactly. I bet no store in Germany sells cheese simply labeled "Swiss Cheese" (as the product name) while in the US, that's common.