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The only thing windows has focused on has been dark patterns to force users towards cloud and figuring out more and more ways to collect data to sell ads. I’m not naive, I know a ton of huge enterprises still run huge fleets of windows “servers” but I still find it hilarious that a supposedly serious server OS would default to showing you the weather and ads in the start menu. |
And backwards compatibility.
They're really good at it. And I'd say that's the reason Windows is still dominant. There's this unfathomably long tail of niche software that people need or want to run.