[recoiledsnake]

They could've tried licensing far better map data from Navteq/Nokia like Amazon recently did for the Kindles by using some of their 100 billion dollar stash. Amazon did not try to roll out its own maps with half baked data. Whether Nokia would have been willing to license to Apple is a different question.

[CamperBob2]

Or they could have tried not bringing a water gun to a thermonuclear war.

[cooldeal]

I think Apple doesn't really care at this point where the iPhone is essentially a cash cow five years after launch with 600K apps in the app store. Incremental improvements are enough to sell millions on launch and later with many people guaranteed to buy it regardless of how many flaws it has.