[krapp]

That book is talking about user interaction and application design, not development.

We absolutely should want developers to think.

[crabmusket]

As experiments like TFA become more common, the argument will shift to whether anybody should think about anything at all.

[krapp]

What argument? I see a business model here, not an argument.

[crabmusket]

I meant "the discourse", "the conversation we are all having", interpreting the experiment in TFA as an entry in that discourse.