[wizzwizz4]

Vaping is counteracting that somewhat. (There's the perception among many kids that vaping is deeply uncool – and they'd be correct – but that's not something we can rely on.)

[mattgreenrocks]

Yep. Generational memory is short. Eventually our kids or our kids kids will try whatever smoking’s been rebranded to just to spite the adults. And the cycle begins anew.

[eszed]

That's still an overall win, as vaping is less harmful than smoking.