[silisili]

Yeah, whoever owns those numbers has to be rolling in rewards points. It's my loyalty number at Kroger, Publix, Speedway, etc.

Heck it might be worth trying to purchase said number for the rewards, come to think of it.

[devilbunny]

I would assume that as many are using it for the discount, there are at least a substantial portion who use it for gas discounts at Kroger gas stations. You can get up to 30 cents per gallon off if enough has been spent lately.