[alwillis]

> free is unsustainable

Canva makes $3+ billion (up from $1.5 in 2023) per year; they have 21 million paying customers out of 240 million users. "Only" 8.75% are paying customers.

They don't need huge uptake in AI subscriptions from Affinity.

So yeah, free is sustainable for the foreseeable future.

[Gigachad]

Would they continue to invest in Affinity development if it isn’t converting in to paying users?

[nocturnes]

My experience: clients want to use Canva for everything; designers don't.

This has a reasonable shot at eliminating reasons for designers to pass complex work back to Adobe's suite. If they disrupt Adobe's dominance at the professional end of the market, it puts Canva in a very comfortable position.

[Torn]

I imagine enough folks will pay for the Canva account subscription to upsell - and then it's also a funnel into Canva

Plus it directly attacks Adobe's moat if a solid desktop app competitor is free

[polytely]

As long as Adobe is charging huge amounts of money, it seems like a free desktop app that competes with that and integrates with the existing Canva ecosystem would be worth it.