[einhverfr]

I was going to say I remember MySQL doing pretty much the same thing back in the 3.x days. Ok, a different style (I don't remember them comparing themselves to Oracle, but I do remember comments like "who needs foreign keys anyway?").

Actually I think that MySQL is essentially the fore-runner of NoSQL. People who have cut their teeth using MySQL as a single-app persistence store or were trying to code to lowest common denominator in order to be portable now see benefits in ditching the idea of a shared database altogether because, well, they never used a shared database.