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by gnaffle 5011 days ago
The problem though, is that owning the consumer market gives iOS and Android a tremendous advantage in terms of revenue, app selection and mindshare. That robust enterprise software is, in many cases, already there for iOS with apps such as iWork.

There will always be a market for keyboard devices or other niches, but I don't think that market is anywhere big enough to sustain RIM at its present size. I think sales of Android devices with keyboards show that.

1 comments

You're probably right, and if I were a betting man, I'd throw my chips on your side of the fence here. That said, doubling down on enterprise certainly seems like a better path forward for RIM than being a mass market iOS also-ran.

The other big issue RIM has -- and it may be a fatal issue -- is that Blackberry is just a device; it's not a platform. Not really. The big names (and startups/indies) in enterprise solutions aren't designing for it, or at least not exclusively. There isn't a total RIM solution that includes the Blackberry ecosystem as a unifying hub. Instead, there's just the Blackberry device itself, and the device is currently in a sorry state.