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by chawco 5007 days ago
He needed to reframe the discussion -- he was controlling the discussion, and was completely at liberty to define success however he pleased. He could've said, as others have pointed out, we're going to be #1 at X, where X is some subset of the market.

When you can't win the game, change the game to one you can win. The trick is making sure it's still one worth playing.