As former physics student, a lot of ego and little physics IMHO.
Theoretical physics is pointless without experimental tests. Personally, I prefer physicists spending more time in the lab or in classroom than on mass media
Also physicists tried the "keep out of the public and just do the science* thing and now everybody thinks physics has made no progress for 50 years and the masses think "string theory" is anything more than a topic in some books not aimed at physicists
But I take the point you are making.