[Novosell]

Exact same thoughts here. This should, imo, be marketed at boardgame nerds, who are adults, and not 3-7 year olds which it seems to currently be. Which toddler is asking for this for christmas? I suppose a boardgame nerd might buy it to use with their toddler, but that is a niche of a niche of a niche.

[0xDEAFBEAD]

Maybe if they pitched it as a way to get your kids away from solitary iPad usage and interacting with each other instead?

[mindjiver]

Well, parents could also set some ground rules for iPad usage and enforce them! I don't think another screen is a good solution to get someone off a screen. You can just play a normal board game with the kids.