[Zenst]

Problem is were are they now and I take it he means globaly. It is not about volume but more so about margins, both is nice. Over the years RIM's margins have got smaller and smaller and it is that which has help maintain its overall market share with regards to number of devices sold. So when a CEO makes a albeit pragmatic statement about acheiving a goal of being number 3, then you have to look at were they are now and that is 3rd from what I can tell. Though it does vary survey to survey and which market you look at as well, so not that easy to get a true picture. Also the margins in profit per device is a bigger issue that tends not to factor in alot of surveys and then RIM's margin is not just on the device but the onrunning use of its services indirectly via a telco on way or another.

But just keeping the footing they have now, is not a bad plan of attack. But as you say, he is being realistic and that is something refreshing and reasuring for a CEO and in that I wish them well.