[marcusf]

Isn't this what denotes an era or school of design/architecture/art though, like realism, romanticism, bauhaus, modernism, industrialism, etc? Changes in the approach and visual style.

In a sense, this is creating a language to talk about UX in the same way we talk about architecture. No doubt it's a bit grandiose, but it works.

[batista]

>Isn't this what denotes an era or school of design/architecture/art though, like realism, romanticism, bauhaus, modernism, industrialism, etc? Changes in the approach and visual style.

Yes, only those were major art movements, this "flat" thing is this month's design fad...