[seec]

This is the real issue. Before they can think about putting Ads, they should try to make a competitive product. I used to use Apple Maps but I just don't bother anymore. It's alright for navigation but pretty bad for discovery and finding stuff.

In France it's just so much worse that it is a bit of a joke. When you search for stuff, not only is the information not necessarily correct but the way the information is displayed is not as good/useful and feels extremely neutered like an asepticized listing with no qualities. There are rarely pictures (both outside/inside), opening hours and distance are poorly displayed (when they exist in the first place) and functionally it is harder to use.

The whole thing reeks of rigid/psychotic thinking. It feels like a bureaucrat was tasked to fill in a form and he is not doing it with much enthusiasm.

Apple was supposedly the company for creatives, yet most of their software feels like you are operating in some modernized version of a Soviet system. It's not beautiful, it's barely functional and it's inefficient. They spend a ton of space on oversized UI buttons and useless informations that has to fit in dedicated box without overflowing.

Apple Maps is the perfect example of how bad Apple has become and their inability to build software for the most common use case of today's computing devices: organizing and accessing information.

Google is winning not just because of the monopoly; they became monopoly because the competitors got complacent and Apple is one of the few who could truly compete, yet they refuse to do so. Considering money isn't the problem, puttings Ads to get more money will only make thing worse.