[echelon]

> Whereas now its all about RT scores, review megathreads, unboxing, reaction videos

Is that them or is that content and algorithms seeping into every possible nook and cranny of the human experience? Creators seeking to tap value off of popular brands and fans trying to find more content and falling into a long tail?

We're making more content, taking up more time, resulting in people who are stimulated all the time. Busy all the time.