[jfoutz]

> Though, I'm always scared that we'll a/b test a gradient-filled button on our call to action and it'll crazily out-perform our flat one.

That button can still be really good. It can be like reading pages of Hemingway longing for all the adjectives. When they show up, they're such a treat. The girl in the red dress in Schindler's list is another great example. It blows the flat aesthetic, but gives mountains of importance.