[kirkers]

(Disclosure: I wrote the post)

These are all great questions. Thinking long-term, the answer should be yes to all of those questions. We should save time (and therefore money) and be a vehicle for increased revenue. And, we intend to do a lot more writing about how folks are using/could use/should use our product. At the same time, in the long run, we’re all dead. So, in the present, we’re looking to work with Series-A type companies who are in the midst of early product development. We want to work alongside them to understand their analytics needs and tweak our roadmap accordingly.

Those customer sketches/white papers are extremely important to us. We’re still learning (and probably always will be). It’s my hope that we will be in a position to blog about customer experiences soon. Dominos are certainly lining up for that.

[michelleclsun]

who is your target customer and why are they paying you? Does this save them time? Money? Make them money? Got any scenarios or customer sketches?

In addition to these questions, I'd also think about how to reach a point where customer feels a high switching costs. It seems that a service like yours can be offered by many, but the important competitive advantage is that the more customers have stored data on your service, the more 'expensive' for them to switch.

What part of your service increases in value the longer someone uses it? Is it the historical data of the customer's own app, or is it the cross-sectional data of apps in other categories? As mentioned above, mixpanel is a good example, so is new relic.