[ThomPete]

Sure, but the thing is that after a while the obviousness can become a burden.

I think they are doing the right thing by making sure that they get the fundamentals right and then they can add to improve.

That is hell of a lot easier than if you have to fight with a and already established strong visual hierarchy.

I would do exactly as they are. That seems to be the right approach for such a huge undertaking that this will be.