[narag]

...with more established DBs like MySQL and PostgreSQL, you never really saw the same kind of marketing efforts towards developers, startups, etc. It is kind of a newer concept.

That's funny because MySQL used to do exactly the same kind of marketing fifteen years ago: comparing itself to Oracle, "it's a thousand times faster" when it obviously didn't do one thousandth of what a RDBMS does.

History repeats... and has a strange humour sense.

[krobertson]

I think the style is different. I blame the brogrammers.

[perbu]

I don't think that is correct. They never compared themselves to Oracle. I spent some time with Monty parts of the team and also tried working with their business side and they never went after the Oracle workloads. Their huge popularity come with the LAMP stack and their ease of use. They went after this along with data warehousing.

[narag]

Fortunately, it was public. Don't take my word for it.