| For the body copy, I think it's a version of Rockwell. [0] It fits the time, as well as the lower case "g" always looks quirky to me in rockwell-flavours. Stubby tail + serif on top. The heft on the headings also matches Rockwell Extra Bold with a couple tiny variations. Plus, just simply... slab serifs. Things working against that are: - % is wrong. That really looks like a different typeface all together. Not unheard of, might be worth seeing if it matches any other monotype fonts. - Bolded headings have some differences. Rockwell Extra Bold should still have circular tittles, but unless it's a scanning artifact, the few lowercase "i" examples I can find in those headings seem to be square. - The Rockwell favour in the tables is tweaked, with no descenders and uses tabular digits. This is pretty common, but the digital copies of Rockwell I have laying around don't have those exact forms... doesn't really say much when we're talking about what specific hot-metal type casts did monotype sell them 90-odd years ago. --- On the title pages (like page 13), my best guess is Memphis. [1] The R is wrong for Rockwell, but also the lower a in "Brand" is totally wrong for Memphis, and the quote is totally different. Going to take lunch, and possibly come back to this in a bit because now I'm intrigued haha. [0] https://en.wikipedia.org/wiki/Rockwell_(typeface)
[1] https://en.wikipedia.org/wiki/Memphis_(typeface) |
That does mention that Linotype had a Memphis flavour with a two-storey "a" though... so maaaaaybe it is Memphis! Most likely their Rockwell typeface was also supplied from Linotype in that case, probably under a different name.