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"Bullshit job" has a specific meaning that's less about being in a pointless field-of-work (like adtech or many parts of fintech) and more about occupying a pointless role, regardless of the field. David Graeber (the originator of the term) gave the following examples [0]: — Flunkies, who serve to make their superiors feel important, e.g., receptionists, administrative assistants, door attendants, store greeters — Goons, who act to harm or deceive others on behalf of their employer, or to prevent other goons from doing so, e.g., lobbyists, corporate lawyers, telemarketers, public relations specialists — Duct tapers, who temporarily fix problems that could be fixed permanently, e.g., programmers repairing shoddy code, airline desk staff who calm passengers with lost luggage — Box tickers, who create the appearance that something useful is being done when it is not, e.g., survey administrators, in-house magazine journalists, corporate compliance officers, academic administration — Taskmasters, who create extra work for those who do not need it, e.g., middle management, leadership professionals [0] https://en.wikipedia.org/wiki/Bullshit_Jobs |