[basicxman]

Went to BlackBerry Jam in Waterloo with a co-worker who did a co-op at RIM previously. They played a similar music video and the key joke from my co-worker was "The cost of that music video could've paid the salary of the guy who used to be beside me."

[ktusznio]

If this video gets the ball rolling in getting bb10 a chunk developer mindshare - and we are talking about it - then it's likely worth the cost.

[eropple]

For me, "BlackBerry 10" no longer sits on the "laughable boondoggle" shelf. Now it's on the "meltdown in progress" shelf. That's not better.

Bad publicity is not good publicity.

[veemjeem]

when was the last time a bad video inspired a bunch of developers to start working with the product?

[SG-]

why would this video get any ball rolling?