[mentalfist]

"I used to believe that Apple were unequivocally ‘the good guys.’ I passionately advocated for people to understand Apple as being on the side of its users above all else."

Seriously, these people exist? Apple's core brand foundation is built on anti-consumer principles through and through

[surgical_fire]

> I am more than a die-hard Apple enthusiast. I worked at Apple for a total of over 22 years as a manager and executive in Product Marketing.

Maybe this explains it?

He told himself that lie for long enough that for him it eventually became the truth.