[villiros]

Our business plan is fairly typical of these sorta games. It is free to play, however players can pay to get extra abilities and items. Usually, a game develops a core group of people who do enjoy it, and they're willing to pay a few quid a month (or more, on occasion). Since our cost per player is pretty miniscule, that works out pretty well. Of course, we also do advertisment (which only shows up after a few days, to avoid scaring new users away), but that tends to do terribly in such games.

Btw, this has been incredibly useful, and we're busy reworking issues pointed out here (new users' experience, for example.)