[alexjplant]

The web already had terminology for this in online enthusiast forums: WTB (Want to Buy), FS (For Sale), FT (For Trade), etc. The slow death of the open web in favor of platforms has evidently caused a lot of rework like this. Other notable examples include backwards emoticons (: and DM instead of PM.

[scrps]

The corp platform model seems to excel at abstracted wheel re-inventing and then pretending it is innovation.