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by bmandale
240 days ago
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""" 919. The comparators available to us (the Epic Games Store, the Microsoft Store and
Steam’s lower headline rate) suggest that the competitive rate of commission
would be in the range of 12 to 20%. We do think it is reasonable to make some
adjustment to that range to accommodate the points made by Apple about its
premium brand, the quality of its offering and its established market position.
However, we do not think those would be sufficient to displace the upper end
of the range and are likely to operate mainly at the lower end, where the
offerings are arguably less attractive to users for those reasons. 920. Applying again an approach of “informed guesswork”, on the basis of the
evidence before us, we find that the likely range of Apple’s Commission for
iOS app distribution services in the counterfactual is between 15% and 20%.
For the purposes of quantifying the overcharge (for both the exclusionary abuses
and the excessive and unfair pricing abuse) we will use the mid-point of that
range, which is 17.5%. |
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