[OneDeuxTriSeiGo]

It's successful in a really unhealthy kind of way though. I'm in my late 20s and in at least one group chat I'm in I've got 4+ friends who together we try to avoid shorts because they are such a time sink.

You don't enjoy your time on it but it's engaging and it's hard to get out of once you get sucked in. My friends literally keep track of how long they've been away from shorts and regularly "relapse" into sinking hours into shorts "against their wills" even when they uninstall the app but eventually end up on the mobile website stuck in shorts.

It's very much intentionally addicting and takes advantage of basically every dark pattern they can to maximize your time spent in the app.

[magicalhippo]

> My friends literally keep track of how long they've been away from shorts and regularly "relapse" into sinking hours into shorts "against their wills"

Statements like this makes me feel like I'm a different species entirely.

I enjoy a lot of YouTube content, I watch it daily. And some shorts are nice. But I've never ever had a anything remotely like a "craving" for either.

What kind of content is so addictive?

[OneDeuxTriSeiGo]

> What kind of content is so addictive?

It's not the content. It's the format. At least personally I find 99% of the content to be completely brain dead and un-entertaining however the format locks my brain into a "scroll loop" where I'm constantly subjected to new input rather than having downtime between videos to think "do I want to continue".

This is worsened by the fact that shorts decides "how much you enjoyed the content" by how long you spend looking at it so if it's not something you want to be actively watching you are incentivised to quickly scroll to the next video to prevent the algorithm from filling your feed with content you don't even want to see, let alone enjoy.

And a large part of this is that all of us (at least my group of friends who get stuck in shorts hell) have varying degrees of ADHD and while we function well in low-to-mid stimulation environments, the "maximum stimulation" design of shorts just short circuits most of the self control we have.

Thankfully youtube finally introduced a "timed break reminder" feature which makes breaking out of that scroll loop easier but it makes watching long form content absolutely miserable. Like I set mine to ~5-10 minutes but that means if I'm trying to watch a maths lecture, documentary, etc then rather than focusing on the material I'm getting any flow I have broken every few minutes. It'd be ideal if we could set that to only apply to shorts and not regular youtube but alas.

Like my ideal would be to disable scroll on shorts (just like I disable autoplay on videos) and disable looping of shorts as well. Shorts can exist but I want to be in control and not subject to a design pattern that just throws content at my face endlessly and mindlessly.

TLDR: The design pattern of shorts/tiktok/etc is the issue and it's sapped away a lot of time that I would have otherwise put towards watching long form academic content like lectures or documentaries instead towards mindless slop solely because of the interface w/ the occassional sprinkle of content I actually care about.