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by Agraillo 234 days ago
> The successful product concept is the Meta Ray-Bans, and it’s crazy to me that they have zero competition especially from Apple

This is my pure speculation, but it seems like for a product like this there is no ideal path for Apple. Two scenarios (there may be more):

* Make it an evolutionary experience, mostly regarding the apps. It's like how the iPad and iWatch related to the iPhone. Both projects were successful for many reasons, but having thousands of apps continue working and adding new value was definitely one of them. But in this case, Apple needs to invent these new values, which is not so easy. For example, a visual notification device is one of the use cases (like now you get notifications directly to your eyes from dozens of existing apps), but this use case is not big enough to be an anchor.

* Make it a revolutionary device, like the iPhone was. So mostly new use cases, apps, SDK, etc. But this requires time, resources, and Jobs's skills to make it work. And what's interesting, many of the potential "revolutionary" use cases are definitely not for everyone, which would make this project less appealing for Apple. For example, I can imagine a digital/AI assistant recording/decoding everything around you and working as your second brain/memory device. I'm sure Stephen Wolfram will be one of the first users of such a device (see his own description of his everyday life [1]), but I'm not sure there will be millions of such users.

According to some leaks and hints, probably the second path is currently underway at Apple. But it needs time for both the hardware and software parts. Maybe even more time for the software.

[1] https://writings.stephenwolfram.com/2019/02/seeking-the-prod...
1 comments
dangus 234 days ago
We gotta stop with the Steve Jobs cult. It doesn’t require Jobs’ skills. It requires a company with good management that knows how to determine product vision.

I’m not even asking for Apple to be “revolutionary,” I really think they just need to sit down and map out a buyer persona and take the time to understand who is buying their new product and why.

They obviously didn’t do that with the Vision Pro, they chased technology for technology’s sake out of fear that a new competitor might get their own App Store.

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